世紀經英論壇      
      講座嘉賓：芝加哥大學布斯商學院George Wu教授          主持嘉賓：中國人民大學經濟學院王湘紅教授          講座題目：Beyond the Status Quo: Understanding the Role of Alternative Reference Points          講座時間：2018年6月6日（星期三）上午10：30          講座地點：明德主樓623會議室          
         嘉賓介紹：              George Wu是芝加哥大學布斯商學院的John P.和Lillian A. Gould行為科學教授。在1997年加入該系之前，George Wu在哈佛商學院的六年任教時間里，先后擔任管理經濟學和談判與決策制定領域的助教、副教授。他的學位包括哈佛大學學士（應用數學，1985）、碩士（應用數學，1987）和博士學位（決策科學，1991）。              在芝加哥大學，George Wu講授的課程包括管理決策制定、談判策略及過程、高級談判。他的研究興趣包括決策分析、個體和管理決策制定心理、目標設定和動機，以及還價和談判中的認知偏差。他還是判斷和決策協會2011-2012年度的會長。他現任Management Science副主編（Decision Analysis領域），Journal of Risk and Uncertainty顧問編輯，并且擔任Behavioral Science and Policy, Decision Analysis, Management Science, and Theory and Decision等雜志的編委會委員，曾任Management Science領域主編。他的研究成果發表在許多知名期刊，包括Cognitive Psychology, Journal of Personality and Social Psychology, Journal of Risk and Uncertainty, Management Science, Marketing Letters, Medical Decision Making, Organizational Behavior and Human Decision Processes, Psychological Science, Quarterly Journal of Economics, and Theory and Decision。          
         講座內容介紹：              Theories of reference-dependent preferences, such as Prospect Theory, imply that outcomes that are just below or just above a reference point are evaluated differently. In a large-scale field study of marathon runners, we test whether goals act as reference points in shaping the valuation of outcomes. Consistent with the Prospect Theory value function, we find that satisfaction as a function of relative performance (the difference between a runner’s finishing time goal and her actual finishing time) exhibits loss aversion and diminishing sensitivity in both predictions of and actual experienced satisfaction. However, in contrast to Prospect Theory, we observe that loss aversion is partially driven by a discontinuity or jump at the reference point. In addition, we find that a runner’s time goal as well as their previous marathon times simultaneously impact runner satisfaction, providing support for the impact of multiple reference points on satisfaction.          
         
         聯系人：呂媛媛 62511058